THE BRAND
JUAN DE DIOS is a Colombian swim and
ready-to-wear label. The DNA of JUAN DE DIOS
is rooted in the brand’s unpretentious yet
discerning love of leisure and its evolving
celebration of the Colombian Pacific.
Deep within the jungle sprouts the virgin
beach of JUAN DE DIOS, that which calls upon a
joyful, slower, and more conscious
appreciation for life whilst inspiring iconic
swim and ready-to-wear numbers by its
homonimous label.
Nurtured by a love of craft, local techniques,
and driven by its quest for exquisite
materiality, JUAN DE DIOS conceives effortless
and summer-enthused pieces that can easily
transition from day to night and from beach to
dinner
MISSION
To represent Latin American design across the globe; to exemplify effortless sophistication; to blend Colombia’s artisanal heritage with versatility, fine quality, innovation and environmentally friendly practices.
VALUES
CONSCIOUS Incorporates ethical production, employs responsibly, prioritizes friendly materials and processes
UNPRETENTIOUS friendly, welcoming, sociable, pleasant, approachable ,accessible, FREE AFFABLE
JAUNTY jovial, jolly, happy, good-humored, spirituous
CULTURED well-traveled, editorial, literate, discerning, thoughtful
LEISURELY designed for “gozo” / bliss. designed for a life at a slower pace. A life by the beach.
CONTEMPORARY “designer / commercial” “commercial luxury”
SUSTAINABILITY
We are committed to sustainability making environmentally friendly choices like the use of artisanal methods and recyclable yarn fabrics.
CONSCIOUSLY CRAFTED LUXURY
JUAN DE DIOS produces collections using textiles that are backed by the European Flax® and Global Organic Textile Standard. European Flax® guarantees the traceability for premium linen fibre grown in Western Europe (France, Belgium, The Netherlands). A vegetal fibre, cultivated without irrigation (99,9% guaranteed by CELC) and GMO free. European Flax® aims to meet consumer’s expectations enhancing the sustainable qualities of this natural, local and traceable, socially responsible, innovative and performant fibre. It is owned and registered by the European Confederation of Flax and Hemp (CELC).
GOTS (Global Organic Textile Standard) is an international standard for sustainable production of clothing and textile products, manufactured using organic natural fibres (70% minimum) such as cotton, silk and wool. The environmental declaration issued under the standard certifies the use of organic natural fibres for semi-finished and finished products, traceability throughout the whole production process, restrictions on the use of chemicals and compliance with environmental and social criteria in each phase of the supply chain.
SOCIAL RESPONSABILITY
All of our pieces are made in Colombia by women headof-household using artisanal methods and recyclable yarn fabrics.
BEHIND THE BRAND
Maria Fernanda Valencia (left), founder and Creative Director at Juan de Dios. Passionate, creative and absolutely fascinated and inspired by the beauty in nature. Painter, designer, wife and mother of two. Nana as her friends call her, found her true passion in Juan de Dios, a brand that allowed her to explore and empower her creative side while at the same time supporting a cause. Maria takes great pride in the work she and her team do and will continue to find ways to bring light to the amazing artisanal talent in Latin America by presenting unique collections seasonafter-season. Isabella Gutierrez (right), partner and Sales and Finance Director at Juan de Dios. Economist and business visionary, the perfect ally for Nana’s creative mind. Isabella joined Juan de Dios in 2018 and has been instrumental to the Brand’s growth. Nana and Isabella, two women entrepreneurs that will continue to show the fruition of their work and respect for the environment through Juan de Dios.