THE BRAND
JUAN DE DIOS was created by the love for nature and beauty found within Latin America, specially the pacific Colombian bay called ‘‘Playa Juan De Dios’’. Nature’s exotic elements such as chontaduro, cacao, plantain leaves, and orchids narrate the brand’s story through intricately designed prints and unique color combinations. Inspired by circular fashion, the continuous use of these design elements across collections, allows women to perfectly mix and match garments season-after-season. JUAN DE DIOS redefines resort-wear with timeless and versatile statement pieces that epitomize Latin American design. Inviting women to feel elegant, chic, and confident, the brand is an endless expression of style and sophistication.
MISSION
To represent Latin American design across the globe; to exemplify effortless sophistication; to blend Colombia’s artisanal heritage with versatility, fine quality, innovation and environmentally friendly practices.
VALUES
• Act with integrity in everything that we do.
• Respect our social and physical environment.
• Constantly create opportunities for Latin communities to develop their diverse and creative artisanal talents.
• Provide our customers with consciously crafted collections, superior quality and service.
SUSTAINABILITY
We are committed to sustainability making environmentally friendly choices like the use of artisanal methods and recyclable yarn fabrics.
CONSCIOUSLY CRAFTED LUXURY
JUAN DE DIOS produces collections using textiles that are backed by the European Flax® and Global Organic Textile Standard. European Flax® guarantees the traceability for premium linen fibre grown in Western Europe (France, Belgium, The Netherlands). A vegetal fibre, cultivated without irrigation (99,9% guaranteed by CELC) and GMO free. European Flax® aims to meet consumer’s expectations enhancing the sustainable qualities of this natural, local and traceable, socially responsible, innovative and performant fibre. It is owned and registered by the European Confederation of Flax and Hemp (CELC).
GOTS (Global Organic Textile Standard) is an international standard for sustainable production of clothing and textile products, manufactured using organic natural fibres (70% minimum) such as cotton, silk and wool. The environmental declaration issued under the standard certifies the use of organic natural fibres for semi-finished and finished products, traceability throughout the whole production process, restrictions on the use of chemicals and compliance with environmental and social criteria in each phase of the supply chain.
SOCIAL RESPONSABILITY
All of our pieces are made in Colombia by women headof-household using artisanal methods and recyclable yarn fabrics.
DONATIONS
5% of our on-line sales are donated to El Banco de Alimentos Cali Foundation who provides more than 75,000 meals to vulnerable people in Cali-Colombia and its neighboring towns.
BEHIND THE BRAND
Maria Fernanda Valencia (left), founder and Creative Director at Juan de Dios. Passionate, creative and absolutely fascinated and inspired by the beauty in nature. Painter, designer, wife and mother of two. Nana as her friends call her, found her true passion in Juan de Dios, a brand that allowed her to explore and empower her creative side while at the same time supporting a cause. Maria takes great pride in the work she and her team do and will continue to find ways to bring light to the amazing artisanal talent in Latin America by presenting unique collections seasonafter-season. Isabella Gutierrez (right), partner and Sales and Finance Director at Juan de Dios. Economist and business visionary, the perfect ally for Nana’s creative mind. Isabella joined Juan de Dios in 2018 and has been instrumental to the Brand’s growth. Nana and Isabella, two women entrepreneurs that will continue to show the fruition of their work and respect for the environment through Juan de Dios.