Juan de Dios Summer Campaign and Must-Have It-Piece in Support of Colombia’s Pacific Coast

Cali, Colombia — Juan de Dios, is thrilled to share its summer campaign in collaboration with local foundation, “Plástico Precioso Uramba'', and the unveiling of the perfect summer it-piece: an exquisite silk pareo which sales will contribute to the education and conservation of the Colombian Pacific. This limited-edition piece, also known as a sarong or paneau, is designed to accompany travelers throughout the season, effortlessly transitioning from beach to dinner and day to night.

The new pareo epitomizes the brand's ethos. Hand-illustrated and printed with water-conscious techniques on luxurious silk, the piece is more than just a versatile accessory; it symbolizes a connection to the ocean and a commitment to preserving both education, and the natural beauty of Colombia’s Pacific coast.

With profits from this specific style, Juan de Dios is committing to provide 400 children in the Colombian Pacific with access to an entire classroom-worth of desks made from 54,000 up-cycled plastic bottle-caps. In other words, the brand will be purchasing at least 25 upcycled desks from the “Plástico Precioso Uramba” foundation -a local fundraiser dedicated to the recycling of plastic found in beaches- in order to complete a full classroom, through which roughly 400 children will rotate to be taught various lessons.

This initiative underscores the brand’s commitment to education in this vulnerable region while simultaneously preserving Colombia’s biodiversity by removing waste from the ocean and transforming it into functional educational tools. Ultimately, the campaign looks to unite those who cherish effortless versatility but also understand the importance of social and environmental responsibility.

The silk pareo is now available for purchase through the Juan de Dios website. Join the journey, embrace effortless versatility, and support a cause that allows the beauty of the Colombian Pacific coast to remain untouched for future generations.